Privacy Policy

Last updated: September 3, 2026

Frontier Exchange Co. operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Frontier Exchange Co. is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, financial account numbers, payment-card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when contacting us, such as through a customer-support inquiry.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services and how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, make a purchase, request customer support, or otherwise provide personal information to us.
• Automatically through the Services, including from your device when you use our products or services or visit our websites and through cookies and similar technologies.
• From our service providers, including when we engage them to provide technology, payment processing, production, fulfillment, shipping, marketing, analytics, or other services and they collect or process information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you; process payments; fulfill orders; remember preferences and products you are interested in; send notifications related to your account or transactions; process purchases, returns, exchanges, refunds, or other transactions; create and manage customer accounts; arrange shipping; facilitate returns and exchanges; enable reviews; and create a customized shopping experience. This may include using personal information to better tailor and improve the Services.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, or promotional communications by email, text message, or postal mail and showing online advertisements for products or services on the Services or other websites, including based on products you previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you register an account, you are responsible for keeping your account credentials secure. You should not share your username, password, or other access credentials with others.

Communicating with You. We use personal information to provide customer support, respond to inquiries, provide effective services, communicate about orders or programs, and maintain our business relationship with you.

Legal Reasons. We may use personal information to comply with applicable law or valid legal process, including requests from law-enforcement or governmental agencies; participate in civil discovery, litigation, or other legal proceedings; and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

These circumstances may include:

• Shopify, vendors, and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, production, fulfillment, and shipping.
• Business and marketing partners that provide marketing or advertising services.
• Third parties when you direct, request, or consent to the disclosure, including when necessary to ship products or when you interact with social-media widgets or login integrations.
• Our affiliates or entities within our corporate group, if applicable.
• Parties involved in a business transaction such as a merger, acquisition, financing, restructuring, or bankruptcy.
• Government agencies, courts, law-enforcement agencies, or other parties when disclosure is necessary to comply with applicable legal obligations, respond to lawful requests, enforce our terms or policies, or protect Frontier Exchange Co., the Services, our customers, or others.

For example, we use Shopify to support personalized advertising with third-party services based on online activity across merchants and websites. Depending on where you reside, you may have the right to direct us not to share information for targeted advertising or similar purposes.

You may exercise applicable data-sharing opt-out rights through the privacy controls provided on our Shopify storefront.

Print-on-Demand and Order Fulfillment

Some Frontier Exchange Co. products are produced, printed, packaged, or shipped by third-party print-on-demand manufacturers, suppliers, and fulfillment providers.

When reasonably necessary to fulfill your order, we may provide these service providers with information necessary to produce and deliver your purchase, including:

• Your name;
• Shipping address;
• Contact information;
• Products and variations ordered;
• Order details; and
• Other information reasonably necessary to manufacture, fulfill, or deliver the order.

These providers may process personal information on our behalf or otherwise in accordance with their applicable agreements, legal obligations, and privacy notices.

Because different products may be fulfilled by different providers, the specific fulfillment provider receiving your information may vary by order.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and Shopify.

To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our Store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise rights over Shopify's use of personal information for these purposes.

You can review the Shopify Consumer Privacy Policy for additional information about how Shopify uses personal information.

Depending on where you live, you may also exercise certain rights concerning information processed by Shopify through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not operated or controlled by Frontier Exchange Co., you should review that website's privacy policy, security practices, terms, and conditions.

We do not guarantee and are not responsible for the privacy or security practices of third-party websites, including the accuracy, completeness, or reliability of information available through them.

Information you provide in public or semi-public areas, including information shared through third-party social-networking platforms, may be viewable by other users and may be used by those third parties according to their own practices.

Our inclusion of a third-party link does not, by itself, constitute an endorsement of all content, products, practices, owners, or operators associated with that platform.

Frontier Exchange Co. Learn

In addition to our Shopify-powered Shop, Frontier Exchange Co. offers digital resources, courses, mentorship opportunities, and related educational offerings through Frontier Exchange Co. Learn.

Learn offerings may be hosted, sold, scheduled, delivered, or administered through Stan or another designated third-party platform.

Frontier Exchange Co. Learn

When you access or purchase a Learn offering through a third-party platform, that platform may independently collect and process personal information according to its own privacy policy and terms.

Information provided directly to Frontier Exchange Co. in connection with Learn may be used to:

• Process or administer your purchase or enrollment;
• Deliver digital resources;
• Provide courses or educational materials;
• Schedule or provide mentorship services;
• Communicate with you regarding your purchase or participation;
• Provide customer support;
• Maintain appropriate business and transaction records; and
• Fulfill other purposes disclosed when your information is collected.

Specific Learn products, courses, mentorship programs, forms, or services may contain additional privacy disclosures.

Frontier Exchange Co. Events

Frontier Exchange Co. plans, coordinates, hosts, and participates in markets, community gatherings, themed experiences, private or special events, and other event-related activities.

Event registrations, ticket purchases, vendor applications, sponsorship applications, event-planning inquiries, and related activities may be processed through our primary website or through third-party form, registration, payment, ticketing, venue, or event platforms.

Depending on how you interact with an event offering, we may collect information such as:

• Your name;
• Contact information;
• Business or organization name;
• Registration information;
• Ticket information;
• Vendor or sponsorship information;
• Application responses;
• Payment or payment-status information;
• Event preferences;
• Communications with us; and
• Other information voluntarily provided through an application, registration, agreement, or inquiry.

We may use this information to administer an event, evaluate applications, process registrations, provide event-related services, communicate with attendees or participants, coordinate vendors and sponsors, maintain appropriate records, and fulfill other purposes disclosed when the information is collected.

Event-specific forms, ticketing platforms, applications, agreements, or websites may contain additional privacy notices or terms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the information below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”

Information transmitted over the internet or through electronic communications may not always be secure while in transit. We recommend that you do not use unsecured communication channels to transmit sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need the information to:

• Maintain your account;
• Provide products or services;
• Fulfill orders;
• Maintain transaction records;
• Comply with legal, accounting, tax, or regulatory obligations;
• Resolve disputes; or
• Enforce applicable contracts and policies.

Our service providers may also retain information according to their own legal obligations and retention practices.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions permitted by applicable law.

Right to Access or Know

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right of Portability

You may have the right to receive a copy of certain personal information we maintain about you and, in some circumstances, request that it be transferred to a third party.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of personal information or processing for purposes considered “targeted advertising” under applicable privacy laws.

You may use the Frontier Exchange Co. Data Sharing Opt-Out page to exercise applicable opt-out rights.

If you visit our website with a Global Privacy Control opt-out preference signal enabled, depending on where you are located, Shopify may automatically treat that signal as an opt-out request for the device and browser being used.

If Shopify can associate the device sending the signal with a Shopify account, the opt-out may also be applied to the account.

Other than Global Privacy Control as described above, we do not recognize other “Do Not Track” signals that may be transmitted by your browser or device.

Managing Communication Preferences

We may send promotional emails when permitted. You can opt out of promotional emails at any time using the unsubscribe option included in those communications.

If you unsubscribe from promotional communications, we may still send non-promotional communications necessary to administer your account, orders, purchases, registrations, or requested services.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through options provided through the Services or by contacting us using the information below.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

We may need to verify your identity before processing certain requests, as permitted or required by law.

Where permitted by applicable law, you may designate an authorized agent to make a request on your behalf. We may require the agent to provide evidence of authorization and may also require you to verify your identity directly with us.

We will respond to applicable requests within the timeframe required by law.

For rights relating specifically to personal information processed by Shopify, you may also use the Shopify Privacy Portal.

Complaints

If you have a complaint about how Frontier Exchange Co. processes your personal information, please contact us using the information below.

Depending on where you live, you may have the right to appeal a decision concerning a privacy request or lodge a complaint with an applicable data-protection authority.

International Transfers

We may transfer, store, and process personal information outside the country where you live.

If personal information is transferred outside the European Economic Area or United Kingdom where applicable, recognized transfer mechanisms may be used, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms issued by the applicable UK authority, unless the destination has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business practices, products, services, technologies, service providers, or legal and regulatory obligations.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide additional notice where required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise an applicable privacy right, please contact:

Frontier Exchange Co.
Lubbock, Texas, United States
Email: customersupport.frontierexco@gmail.com

For privacy-related requests, we recommend using the subject line “Privacy Request.”

For customer-service, order, return, or refund matters, you may use the same email address.

This Privacy Policy should be read together with our Terms of Service, Return and Refund Policy, Shipping Policy, Contact Information, and Legal Notice.